Former UBS top executive Martin Blessing is planning to merge his special purpose acquisition company (SPAC) with a company that sells online ads. 

Martin Blessing plans to merge his European fintech special purpose acquisition company (SPAC) EFIC1, with the Dutch media company Azerion Holding, he wrote in a post on LinkedIn on Monday.

The merged company which will be called Azerion Group, will be listed on Amsterdam's Euronext. It expects the company, which sells ads in online games, will be worth 1.3 billion euros ($1.5 billion) after the transaction. The merger is still pending approval from investors.