Hong Kong-headquartered AIA has launched a wealth center in Singapore targeting affluent and high net worth individuals. 

AIA Singapore has launched AIA Wealth Center to serve regional and domestic affluent and high net worth (HNW) individuals as well as families, according to a statement. 

Located at Six Battery Road, the center aims to act as a one-stop shop that offers not only traditional wealth preservation and accumulation consultation but also access to a specialized panel of experts on areas such as legal, tax and trusts. The center is accessible only by invitation.

New Subsidiary

In addition, the insurer also introduced AIA International Wealth, a wholly-owned subsidiary. The new unit will focus on helping affluent and HNW customers «grow and manage their wealth through a specially curated suite of insurance solutions which taps onto AIA’s longstanding heritage in wealth management and insurance expertise». 

«The launch of AIA Wealth Center and AIA International Wealth, demonstrates our commitment to our wealth strategy as we reaffirm our strategic focus to be the preeminent insurer to address the needs of the growing affluent and HNW client segment in Singapore as well as across the region,» said AIA Singapore CEO Wong Sze Keed.