A new player is entering the booming market for passive investment funds. The newcomer is already busy forging plans for the Swiss market.

London-based Tabula Investment Management is looking to win a slice of the exchange-traded-funds cake, and is offering a series of bond funds for insurers, pension funds, asset managers and private banks, it said Tuesday. The sales team will also cater for the Swiss market, in addition to the U.K., Ireland, Germany, France, Austria, the Benelux countries and Scandinavia, it added.

Michael John Lytle is head of the company, an investment expert who was a co-founder of EFT provider Source, which was taken over last year by Invesco. Tabula will enter a fiercely competitive funds market in Switzerland. In the first quarter of 2018 no less than 1,343 ETF funds were traded on SIX stock exchange.