Perfect Weekend: Forest Bathing at «My Arbor» in South Tyrol

Feel spring in your soul: the wellness hotel «My Arbor» in Brixen in northern Italy offers a unique nature experience. Immerse yourself in a world of forest, water and warmth. In an interview with finews.com, owner Alexandra Huber reveals what makes her hotel a unique source of strength.

Ms. Huber, why did you become a hotelier?

As the daughter of innkeepers, I have been immersed in the world of hospitality since I was a child. In my family, we see this activity not just as a profession, but as a true vocation.

The joy of interacting with people and the opportunity to offer them unforgettable experiences at the highest level are invaluable to me. I want to continue this dream, which my parents started and follow with passion and dedication.

What are five features that set your hotel apart from others?

1. The unique architecture - a tree hotel built on stilts. The concept of the «tree» is reflected throughout the hotel.
2. The «MY» philosophy with lots of My Moments - our sanctuary offers personalized havens tailored to meet the individual desires of each guest. A vacation without constraints with the greatest possible freedom for the guest's own rhythm: Breakfast until midday; swimming after sunset; yoga or hiking; massage or skiing; culture in the episcopal town of Brixen; biking or shopping. You can simply be yourself.
3. The cuisine: a mix of Mediterranean and Alpine dishes; unusual dishes and special variations.
4. Spa Arboris: The spa of the tree. Spa treatments, sauna infusions and activities are based on the tree concept. Each tree has its own healing effect on the body, and therefore different treatments are recommended according to the individual needs of the guest.
5. Our own farm in Albisano: On Lake Garda, we farm a 20-hectare plot of land. Fruit, vegetables, herbs and olives are grown in our own garden, harvested at the right moment and then delivered directly to «My Arbor». Local, sustainable and fresh!

What is the most extraordinary encounter you've experienced in your profession?

In our business, we deal with a wide variety of people every day, and each experience is as unique as the guests themselves. The variety and diversity make our job exciting and never boring.

It's hard for me to single out one extraordinary event, but one of the best aspects is the myriad of encounters, and the bonds of friendship forged are a testament to the beauty of our vocation.

How do you define hospitality and excellent guest service?

For me, hospitality means treating our guests with warmth, respect and attention, and making them feel welcome and appreciated. However, this goes beyond mere courtesy.

It means anticipating and meeting the needs of our guests, exceeding their expectations and creating memorable experiences.

Which celebrity guests have you had the pleasure of welcoming to your hotel?

In recent years, we have indeed had the opportunity to welcome celebrity guests: from well-known actors and politicians to other household names. But, we do respect their privacy and I would hesitate to make the names public—that is part of our hotel philosophy.

What does your hotel offer for a «perfect weekend» for two?

A perfect weekend for two at «My Arbor» begins with a warm welcome and a stay in one of our cozy suites. In the evening, guests enjoy a 7-course meal that leaves nothing to be desired.

In the morning you start the day with a hearty breakfast. During the day, we always offer an extensive and varied weekly program with different activities; whether it's yoga, forest bathing or guided hikes, there's something for everyone. In addition, at least four different sauna infusions are offered in the afternoon, providing an intense experience.

We also have ten treatment rooms where you can book various sauna rituals. Our ethos revolves around the mantra: «Everyone can, no one must». We prioritize our guests' well-being, allowing each to craft their escape according to their desires.

What plans do you have for the hotel?

Our vision for the hotel includes continuous improvement and a relentless pursuit of quality. We attach great importance to creating a sustainable place that can constantly evolve - with respect for people, nature and the future.

Our aim is not only to be a great place to work for our employees, but also to add value to our destination and be a second home for our guests..

How is the culinary landscape evolving at your hotel?

We also place a strong focus on local and regional products in our culinary offering, with quality always being our top priority. We source our own produce and work closely with local suppliers to ensure that our guests can always enjoy the best of the region.

Each day we create a new 7-course menu with a variety of choices to match the theme. Guests have the freedom to compose their bespoke culinary odyssey, tailored to their preferences and desires, be it a lavish or modest.

Above all, we cherish the freedom that our guests have to move at their own pace, savoring every moment to the fullest.

What is your insider tip in the area?

One of the most impressive things you can experience in the area is a sunrise hike up the Gabler, one of the most beautiful panoramic mountains in the region.

What is the best piece of advice you have received from your mother or father?

Do everything in your life with your heart and be generous, respectful and honest.

Alexandra Huber, born in Brixen, grew up in the family business in South Tyrol. She gained international experience during her studies: She completed a Bachelor's degree in Business Management in England and in Singapore as well as a Master's degree in Hospitality Management in Switzerland. Since 2021, she has been managing the luxury and wellness hotel «My Arbor» in South Tyrol, which was newly built by her family.