Ein neuer Begriff bei der Kunden-Segmentierung im Private Banking

In einem Stelleninserat steht folgendes:

«HEAD OF FAMILY OFFICE - GENEVA OR MONACO»

Position description Our client, a UUHNWI is looking for the head of his family office services. This executive senior level role requires a broad understanding of business and family issues and excellent leadership in providing administrative support to its family members. Coordination of the senior advisers, liaison between the family organisation and family members, management of a team, spread in different jurisdictions, will form part of the agenda.

Man beachte den Begriff «UUHNWI» – er steht wohl für «Ultra-Ultra-High-Net-Worth-Individuals». Wer klassifiziert sich denn dafür?